The Entertainment Software Association
says, Loot Boxes Are Not Gambling “Loot boxes are a voluntary feature in certain video games that provide players with another way to obtain virtual items that can be used to enhance their in-game experiences. They are not gambling. Depending on the game design, some loot boxes are earned and others can be purchased. In some games, they have elements that help a player progress through the video game. In others, they are optional features and are not required to progress or succeed in the game. In both cases, the gamer makes the decision,” they said in a statement reported by The Rolling Stone.
The Entertainment Software Association is a body constituted of all the big publishers in the American gaming industry- basically, EA, Activision, Ubisoft, Take 2, and so on. It is supposed to be the industry’s attempt at self regulation, but more than that, it is also the industry’s lobbying group that exists to represents the interests of the publishers to the US government.
So it should come as no surprise to you, then, that the ESA, speaking on the controversy surrounding loot boxes, that has made various governments around the world, including the American government, openly declare that they will be looking into the situation, stated that loot boxes are not gambling, and that they are voluntary, so it’s all okay.